Update #3 (of 6): My 30 Minute Marketing Challenge

“It is better to travel well than to arrive.” - Buddha

Hello and welcome to the third update of the 30 Minute Marketing Challenge. If you don't know what's going on make sure to check out update #1, update #2, as well as this explanatory post.

The question I asked myself was: How much growth can I achieve working no more than 30 minutes per day? It seems like a ludicrously small amount, but that's realistically all I have available per day.

We've reached the half-way point, so let's see how I'm doing.

Progress Report

I started the 30 Minute Marketing Challenge on the 10th of May. At that point, I was receiving about 40 users per week - an embarrassing amount.

With July already here, how am I doing? Here are the last seven days compared to the previous period:

Month over month, June registered 90% more users (369 compared to 793) and 69% more sessions (512 compared to 870) than May:

One important caveat here is that some traffic is coming from Adwords (116 sessions in June compared to 0 in May).

Organic traffic saw a 15% increase month over month, while direct traffic saw a sharp spike (222 sessions in June compared to 112).

This was primarily due to my Wordpress alternative blog post earning a retweet from the Webflow twitter account.

The retweet generated 83 sessions, and made Wordpress Alternatives my third most visited page for June 😅.

I've still got a long way to go...

What have I been doing?

30 minutes is an infuriatingly small amount of time. Here's what I've been doing:

  • Producing content - Given the severe constraints on my time, I'm very happy with the quality and quantity of content I've managed to put out in June. In total, I managed to put out six blog posts and I think the ones on Instagram Advertising and Nacho Analytics came out well.
  • Optimizing existing content - If you're short on time, low on money and already have some existing content, the best use of your time is to optimize your posts and pages for SEO. In terms of real, fast ROI this beats everything else. On June 7th I spent about 15 minutes optimizing my blog post about creating banner ads for display campaigns, and this has nearly doubled my impressions according to Search Console. If you're short on time, definitely spend your time optimizing existing content and building internal links.
  • Creating new tools and optimizing the landing page - Providing free tools for your audience is a great way of earning trust, building a relationship and even collecting emails. In June, I spent quite a bit of time optimizing my landing page and adding new marketing tools for visitors to use. The conversion is suspiciously low however, so I need to find out if the page or the tracking is the issue.
  • The Growth Marketing Telegram Group - To be honest I found the Telegram Group to be much more work than I had anticipated. I assumed (wrongly) that Marketing professionals and CEOs would jump at the chance of asking questions. After all, the whole point of the group is to provide free Marketing support. Interestingly, it's been tough to engage the members. Of course the group is still very small and that is most likely the problem, which is why I will focus on increasing the size before making a decision on its future.
  • Creating new content with discussion on Reddit - I've been a fan of Reddit for about three years and am quite active on the Marketing subreddits. Over the last week or so, I've had the pleasure of several detailed Marketing conversations using the Direct Chat feature. Some of these conversations are so good, that I'm going to be publishing them here. This is in-line with my belief that I need to reuse every piece of valuable content I create. Wherever it may originate.
  • Planning the Podcast - Launching a Podcast has become almost cliche at this point, but I really want to give it a go. The plan is to launch season one (about 5-8 episodes) in July and let it simmer for a bit. If its fun to do and the feedback isn't too bad, I'll kick off season two in a few months.
  • Launching Adwords campaigns - On the 4th of June I launched a very small Adwords campaign, with the aim of collecting email addresses in exchange for my ICO Marketing Checklist. The CPCs have been fine (about €0.10), but the conversion rate is abysmal (< 1%), so I need to figure out what's going wrong there. I just haven't had the time yet.
  • Adding Disqus comments to the blog - This is the first time I'm using Disqus and have to say that I'm impressed. It took about 5 minutes to add the comment feature to my blog posts, which is a pretty big win in the long term. Comments help to keep the page fresh and increase the word count as well - two important ranking signals.

What's to come?

I'm thoroughly enjoying creating content and will continue to push this channel as much as I can.

To maximise its effectiveness however, I need to do a better job of promoting and reusing the content. That is why I'm excited for the Podcast to start, and potentially launching a Youtube channel as well.

Additionally, I need to revisit my Instagram Ads, as Facebook just didn't deliver them. Most likely I made a mistake configuring the delivery, but I haven't had time to see what might be the problem. The plan is to revisit the campaign, fix the issue and then publish a detailed campaign performance next month.

Fingers crossed.

What about accountability?

No update here unfortunately. If you have any ideas for how I can create more transparency regarding the amount of time I work per day, please let me know in the comments below.

What tools have I been using?

What are my takeaways so far?

It's still surprisingly fun.

The modest growth I've achieved so far offers a tantalizing glimpse of what might be possible.

That being said, time is running out. I'm half-way through my challenge already and may well fail to achieve a meaningful level of traffic by the end.

Regardless, there is nothing I'd rather be doing.

Thanks for reading and chat to you on Telegram.