Update #1 (of 6): My 30 Minute Marketing Challenge

Last week I launched my 30 Minute Marketing Challenge.

The challenge aims to find out how much growth you can achieve in 6 months, working just 30 minutes per day.

The idea behind it is simple: We're all very busy, but have side-gigs, pet projects and personal sites that we'd like to grow into something... This is what cgrundy.com is for me.

Besides working as the Director of Marketing for SelfKey and KYC-Chain, co-founding Coinponent and writing for thecoinoffering.com, I simply can't dedicate a significant amount of time to my personal site.

Nevertheless, I've put far too much time into it to see it fail and die. With one week behind us, let's see how much progress I've made.

Progress Report after 7 days

I officially started the 30 Minute Marketing Challenge on the 21st of April, and the site seems to have experienced a small boost since then.

Importantly, I've been focusing exclusively on content creation (more on that later), so I'm a little surprised to see the numbers improve already. Of course it's not much, but still positive.

If we take a closer look at the pages, we can see that the homepage received a small increase in sessions and new users, while an old blog post managed to collect 11 sessions as well.

I'm painfully aware of how low these numbers still are, but we've all got to start somewhere. It's also worth noting that I haven't actively promoted any of my content, so the slight increase is most likely circumstantial.

Click for a higher resolution

What have I been doing?

Over the last week I've been focusing exclusively on content creation. The first step here, is to think about who you want to attract to your site.

Like most websites, I have several user personas which might find my content and service valuable. On the one hand, I have marketers and entrepreneurs following the growth of this site through the 30 Minute Marketing Challenge. The are primarily interested in my progress reports.

On the other hand, I have marketers and C-levels in the blockchain space that represent potential customers for my consulting business. It is for them that I've been creating content.

With my customer persona in mind, I went over to the Adwords Keyword Planner and started digging into the search volume of relevant keywords. You can find my research here, but keep in mind that I was very short on time.

This brief Keyword Research brought many good ideas, and I decided on the keyword "blockchain marketing" with a monthly SV of 480, as my first topic.

I subsequently wrote: The Challenges of Blockchain Marketing | Your 5 Minute Guide for 2019.

As you can see from my nifty activity tracker this post tooks about 3 hours, and was actually a lot of fun to write. Importantly, I was essentially writing from memory, so I anticipate that other articles - requiring a little research - will take quite a bit longer.

What about accountability?

As mentioned previously, you can track my daily activity here. Of course, I will be updating you on my progress every week, although I might take longer than 30 minutes for that. This blog post has already taken 27 minutes, and it would be counter-productive if I spend my time next week, solely writing up the activity from last week.

On the down side, Youtube is not yet up and running. I verified my account, but am hesitant to upload my screen recordings. These are literally just 30 minute, unedited Loom recordings without sound, and Im not sure how much value they add. On the flip-side, there are obvious security and privacy concerns related to uploading unedited footage online...I'm still thinking about what to do.

As a palliative, I might upload the videos to a private Youtube playlist and only link to it from my blog posts. That way I can at least ensure that most of the viewers will be part of my audience and (hopefully) not malicious actors.

What tools have I been using?

I've been keeping it really simple:

  • Webflow
  • Keyword Planner
  • Google Analytics
  • Loom
  • Google Drive
  • Pixlr - to edit images
  • Unsplash - for the featured images

What are my takeaways so far?

It's a surprising amount of fun to work on a side-project when you know you're limited to 30 minutes per day.

There is actually a bit of an Adrenalin rush, knowing that every minute counts and time is working against you. This makes the whole process much more enjoyable, especially at the end of a 10-12 hour working day, when my wife is telling me to turn my laptop off.

As an added bonus, it's cool to see the sessions and users go up. That being said, I'm under no illusion that the road ahead is still very long.

But if it's fun, I'm happy to walk it.

Thanks for reading.