Must-reads for Online Marketers
Below I have listed my favourite pieces of Marketing content. I have divided them up into their respective categories and have provided the relevant source. Reading them will give you excellent insights into the core aspects of Marketing, and help you grow your traffic. These are fabulous articles, but the collection is not yet comprehensive. If you know of a possible addition, please get in touch!
Content Creation
- The Ultimate Guide To Writing Content That Will Rank In Google's Top 10 - Neil Patel
- The Non-Writer’s Guide To Creating “BIG” Blog Content - Ahrefs
- How To Generate Leads With Content Marketing - Neil Patel
- The Practical Guide To Content Metrics - MOZ
- Solving The Issue Of Content Creation In SEO - Matthew Barby
- How To Create Content That Drives Organic Traffic - KISSmetrics
SEO
- Ranking Factors - Backlinko
- Beginner's Guide to SEO - MOZ
- Zero To One Million: An SEO Blueprint - Matthew Barby
- How To Implement a Keyword Strategy - Nick Eubanks
- Universal Search Study - Searchmetrics
- On-Page Cheat Sheet - Neil Patel
- The Requirements Of Modern SEO (Video) - MOZ
- The Ultimate Guide To Off-Page SEO - Neil Patel
- How To Find Keywords Using Free Keyword Research Tools - Matthew Woodward
- An SEO Introduction To HTML, CSS, Tags and the World Wide Web - Chris Grundy
Link Building
- An Introduction To Link Building - Hubspot
- 3 Link Building Techniques That Work - Ahrefs
- The Beginner's Guide To Link Building - MOZ
- The Definitive Link Building Guide - Backlinko
- The Link Building Tactics You Need To Know - Search Engine Journal
- Your Guide To Link Building In 2016 - Forbes
Social Media
- 21 Ways To Grow Your Social Media Traffic - CoSchedule
- How To Grow Your Social Media Following From Nothing - Matthew Barby
- How To Gain A Massive Following On Instagram - Buffer
- How To Get More Youtube Subscribers - Hootsuit
- 50 Free Ways To Grow Your Youtube Subscribers - Forbes
- Introduction To Marketing On Snapchat - Sprout Social
- How B2B Marketers Use Facebook To Reach Customers - Social Media Examiner
- Bidding On Facebook Ads: All You Need To Know - Jon Loomer
- Social Media Image Dimensions - Make A Website Hub
Email Marketing
- Beginners Guide To Email Marketing - KISSmetrics
- An Introduction To Email Marketing (PDF) - Hubspot
- What's The Best Cold Email You Have Ever Received - Quora
- 37 Tips For Writing Emails That Get Opened And Clicked - Copyblogger
- How To Get 2,239 Email Subscribers From Scratch - Sumome
- 9 Cold Email Formulas That Just Plain Work - YesWare
Growth Hacking
- How Slack Became The Fastest Growing B2B SaaS Company Ever - Growth Hackers
- What Ignited Tinders Explosive Growth? - Growth Hackers
- How Stripe Marketed So Well To Developers - Growth Hackers
- How Spotify Made Free Music Into A +10BN Business - Growth Hackers
- AirBnB: The Story Of Growth You Didn't Know - Growth Hackers
Google Analytics
- How To Use Advanced Segments In Google Analytics - Smart Insights
- How To Understand Your Users In Google Analytics - Optimize Smart
- Complete Guide To Dimensions And Metrics In Google Analytics - Optimize Smart
- How To Create UTM Links To Track Your URLs - Hub Spot
- The Geek Guide To Removing Referral Spam In Google Analytics - Optimize Smart
Technical SEO
- The Beginners Guide To Technical SEO - Quick Sprout
- Technical SEO For Non-Technical People - Search Engine Watch
- Beginner's Introduction To Technical SEO | 7 Resources To Use - Hubspot
- URL Best Practices - MOZ
- The Advanced Guide To Technical SEO - Quick Sprout
- Technical SEO Website Audit - The Media Flow
Page Speed
- The Ultimate Mega Guide To Speeding Up Your Wordpress Site - WPMudev
- Basic Introduction To Page Speed - MOZ
- The Ultimate Guide To Page Speed - Portent
Conversion Optimisation
- Customer Value Optimisation - Digital Marketer
- The Beginner's Guide To Conversion Rate Optimisation - Qualaroo
- 100 Conversion Optimisation Case Studies - KISS Metrics
- The Real Role Your Homepage Plays In The Conversion Process - KISS Metrics
- How To Convert 225% More Trial Subscribers - Marketing Sherpa
PPC Campaigns
- The Ultimate Guide To PPC Marketing - PPC Hero
- How to develop a full-funnel PPC advertising strategy - Hallam Internet
Branding
- Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits - Iglesias, Markovic, Singh, Sierra
- Measuring Brand Equity Across Products and Markets - David Aaker
Facebook Ads
- The Facebook Ads Funnel Guide - Stablewp
