Getting started with keyword research [Quick Tips]
Estimated time - 12 Minutes. If you can't see images or gifs, please pause your AdBlocker and refresh the page.
As a busy online marketing entrepreneur, you often don't have the time to read a 2,000 word article. More often than not, you're looking for a quick solution to a problem you may be encountering.
That is why I'm introducing a new "Quick Tips" series, which aims to guide you through a key task in 500 words or less. Today's quick tip, will show you how to get started with keyword research.
I think this topic is a great starting point for the series, because keyword research is often a fundamental part of online marketing.
Google's Keyword Planner is part of the Google Adwords suit. In order to access it you will have to create an Adwords account, and set up your first campaign. The campaign can be stopped immediately however, so no cost is incurred.
To get started, head over to the Google Adwords Keyword Planner homepage.
Click on the green "Start Now" button on the top right of the screen.
You will then be asked to pick a goal for your Adwords ads.
For online businesses, it makes sense to pick "Take an action on your website" as the goal. For businesses with higher ticket sizes, it's wise to go with "Call your business".
The following step will ask you to pick your target region. In most cases this will be the country in which your business is located.
On the next page, you will be asked to describe your business in more detail, and begin creating your first Adwords ad. You can skip over these steps for now, but you will have to enter your payment information. As mentioned above, the Keyword Planner is only available as a tool in Google's Adwords suite. In order to access the tool therefore, we need to launch our first campaign. Don't worry however, we can easily stop this campaign later before it incurs any cost.
Once you have entered your payment information and launched your first campaign, you will be taken to your "Campaigns" view in Adwords. Be sure to pause any campaigns you have launched at this point.
Now, click on the wrench icon on the top right of your screen and click on ""Keyword Planner."
Once the Keyword Planner has loaded, expand "Search for new keywords using a phrase, website or category", and enter the keywords most relevant to your business.
Congratulations, you've just performed your first keyword research.
Thanks for reading.